Generative Engine Optimisation - The future of brand visibility in the AI era, optimising for AI search systems like ChatGPT, Claude, and Gemini.
GEO combines AI optimisation with technical excellence.
Generative Engine Optimization is the practice of optimizing content for AI-powered search engines like ChatGPT, Claude, and Gemini. Unlike traditional SEO, GEO focuses on semantic understanding and contextual relevance.
A complete AI visibility loop built for modern marketing teams. One scan, deep diagnostics, precise actions, and measurable gains.
Measure
IcyPluto generates 1,000+ tailored prompts and runs them across ChatGPT, Gemini, Claude, and Perplexity. In minutes you get a full AI Visibility Score, per-LLM breakdowns, and nine core metrics.
Diagnose
We surface entity gaps, citation sources, and competitive positioning. You see exactly which models overlook you and what signals are holding you back.
Act
Every gap becomes a prioritised action plan across Content, Technical, Authority, and Social Proof, with current vs target metrics and step-by-step guidance.
Validate
Re-run scans to track changes over time. IcyPluto shows deltas across all nine metrics so you can prove ROI from every improvement.
The Workflow
Live scan snapshot
Visibility Score
73
Share of Answer
38%
Entity Coverage
74
Model coverage
Next actions
PriorityPosition your brand at the forefront of the AI revolution
300% increase in AI mentions
Faster loading, better rankings
Be first in AI search optimisation
Comprehensive analytics and reporting
AI assistant usage by 2025
Performance increase
Lower acquisition costs
AI search monitoring
Join the brands already optimising for the AI era. Get your comprehensive GEO audit and start ranking in generative AI search results.
Trusted by Leading Brands
