AI Search Content Optimization Checklist
Ensure your content is ready for the AI era with these critical optimization steps.
How SEOMax and GEOMax work under the hood and create optimizations for your brand?
Metrics to show in report & strategies to suggest in call
A checklist to download and lead magnet
Biggest Data Reveal:
what 700 million people are searching on LLMs like ChatGPT.
9 Actionable insights to optimise your brand
A 10,000+ word study was recently released on how people actually use ChatGPT. IcyPluto has been helping its customers write this clear content so that AI doesn’t make them a dinosaur.
The 10,000-word breakdown from Aaron Chatterji, Thomas Cunningham, David J. Deming, Zoe Hitzig, Christopher Ong, Carl Yan Shan & Kevin Wadman really dives deep into pretty much everything that is currently known about ChatGPT user behavior.
700M+
Weekly active users
46%
Usage from 18–25 year olds
Basically an entire generation is forming buying habits inside AI search instead of Google.
The 3 Key Topics (77% of conversations)
Practical Guidance
Classic “how-to” and problem-solving questions (e.g., "How do I fix my leaky faucet?").
Seeking Information
Direct research and buying-intent queries. This is where the money is.
Writing Assistance
Requests like "Write an email to my boss" or "Help me draft a proposal".
How to Capture Traffic: The IcyPluto Playbook
Follow these three core strategies to align your content with how AI models actually retrieve information.
Projected AI Traffic
Build ChatGPT-friendly content
- Lead with direct answers
- Use numbered lists
- Add schema
Target how-to queries
- “How to solve [problem]”
- “Step-by-step guide”
Build comparison content
- “Best [tool] for [use case]”
- “[Product A] vs [Product B]”
50 Ways to Drive Traffic from AI Search
The ultimate checklist for the AI era. We've compiled the exact strategies used by the world's fastest-growing brands to dominate ChatGPT, Perplexity, and Gemini.
Authority Building
Earn 3–5 pieces of PR + backlinks from industry-specific, AI-citable domains.
Structured FAQs
Build structured FAQ sections using the exact phrasing of high-intent questions.
Sitemap Optimization
Optimize your XML sitemaps to prioritize high-value pages for AI crawlers.
Turn Google AI + ChatGPT Into Your #1 Revenue Channel
Capture Visibility
Most B2B marketers will regret in 2027 if they aren’t able to capture the AI visibility right now.
Landgrab Moment
This is a landgrab situation. If AI ignores your brand now, it will do that forever.
Don't Let AI Leave Your Brand Behind
Get the survival guide used by 700M+ users.
